Our Team
📚 Fatemeh Shojai
Founder & Chief Bookworm
Book Lover | Entrepreneur | Legal Strategist
With three degrees in Business Management, Entrepreneurship and Law, Fatemeh combined her love for books and business to create India’s first-ever officially licensed book merch store. She’s the reader who turned her bookshelf into a brand, and now she’s on a mission to bring every fictional world to life through quality merch. When she’s not running BookStop Merch, you’ll find her nose-deep in a novel, plotting the next big idea.
🎯 Jehan Irani
Head of Sales & Marketing
Conversion Master | Strategy Geek | Community Builder
Jehan brings data-driven marketing magic to the world of book lovers. A graduate of IIM Lucknow, he's the numbers guy with a creative edge, always ready with campaigns that convert clicks into happy customers. From crafting email funnels to building viral marketing strategies.
🎨 Akshay Parulekar
Creative Head
Talent Manager | People Whisperer | Culture Curator
Akshay ensures that BookStop Merch is a brand people love working with and for. As a Talent Manager, he focuses on fostering a positive internal culture, streamlining onboarding, and helping build long-term relationships with collaborators. Whether it’s ensuring smooth coordination or creating an environment where creative partnerships thrive, Akshay plays a key role in making BookStop Merch a magnet for top talent and value-aligned partners.
⚖️ Rakshanda Mulkalwar
Legal Head
Corporate Lawyer | Legal Eagle | Courtroom Ninja
Rakshanda keeps our ship legally sound. With firsthand experience across NCLT, DRT, Civil Courts, and the Bombay High Court, she ensures every merch drop is legally airtight. Whether it's licensing agreements or navigating tricky legal waters, Rakshanda makes sure BookStop Merch stays compliant.
About Us
Book Stop Merch is a fan-driven, officially licensed merchandise brand born from one simple idea: stories deserve to be lived, not just read. We create thoughtfully designed, high-quality products that turn literary fandom into something tangible, wearable, and giftable.
Founded by long-time book lover Fatemeh, Book Stop started as a personal passion project inspired by the comforting ritual of reading at a neighborhood bus stop. Today, it's grown into a dedicated brand that celebrates storytelling through thoughtful design, premium materials, and authentic collaborations.
✨ What We Do
We partner with publishers, authors, and licensing agencies to produce officially approved merchandise that honors the stories we love. Our catalog includes apparel, stationery, accessories, and limited-edition collectibles — all designed to resonate deeply with fandoms.
Officially Licensed
and copyright-respectful
Crafted for Quality
using durable, reader-friendly materials
Designed In-House
with a focus on fan authenticity
We don't do generic. Every quote, illustration, and design element is chosen with care to reflect the soul of the stories we represent.